The auto market is still dominated by the fate of auto dealers


Historically, in most major media, most of the pen and ink have been used to argue with auto manufacturers. It is very rare to mention auto dealers. Even if there is, it's generally just a blaming voice, and people who really think about the problem from the dealer's point of view are not too many. In fact, China's car dealerships are really two main thankless children. Because compared to Chinese automakers, the strength of car dealers can be described as insignificant. Automobile manufacturers usually require car dealers to invest a lot of money, a lot of manpower, and material resources to build 4S stores in order to maintain car brands. However, some good brands may be able to recover their costs in the short term. Some brands may not be able to make money, and some brands of 4S stores may even lose money. Consumers always want to use the least money to buy their favorite products, but this will undoubtedly also increase the burden on dealers, so dealers can only work hard on costs. Because of this, sometimes, the dealer will have many loopholes in the service and other links. At this time, the manufacturer has no responsibility, and directly facing the customer's dealer, it has become the target of public criticism. In the face of the auto makers' questioning and suppression, dealers may even have to revoke the 4S shop business qualifications that cost a lot of money. Not to mention the others. Who knows the hardships? As we all know, domestic automobile manufacturers have high profits, but dealers' profits are very thin. According to the amount of auto sales each year, the manufacturer will have an unofficial rebate commitment, and some dealers will find it difficult to achieve the target of sales volume. In order to be able to get the rebate at the end of the year, they have to desperately give direct users rebates. Often, manufacturers did not receive rebates. Vehicles previously sold at a loss were only allowed to lose money. Thus, one year, the dealer’s hard return is a loss. The automotive market is still hot, but do not know what to wait for car dealers in the future, what will be the fate? Source: China Automotive News

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